Privacy policy
Last updated: April 3, 2026
Purfloo operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a smooth and secure shopping experience (the “Services”). Purfloo is powered by Shopify, which enables us to deliver the Services to you.
This Privacy Policy explains how we collect, use, and share your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern regarding the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you confirm that you have read and understood how your information is collected, used, and disclosed as described below.
Personal Information We Collect or Process
When we refer to “personal information,” we mean any information that identifies you or could reasonably be linked to you. This does not include anonymized or aggregated data that cannot be associated with an individual.
Depending on how you interact with our Services, we may collect or process the following categories of personal information:
Contact details such as your name, billing address, shipping address, phone number, and email address.
Financial details including payment information, transaction data, billing records, and confirmation of payments processed securely through our payment providers.
Account-related information such as login credentials, preferences, and account settings.
Transaction data including products you view, add to cart, purchase, return, exchange, or cancel, as well as your order history.
Communications, including any information you provide when contacting customer support or sending inquiries.
Device and technical information, including your IP address, browser type, device identifiers, and network connection details.
Usage data relating to how you interact with the Services, such as browsing behavior, pages visited, and interactions within the website.
Sources of Personal Information
We may collect personal information from several sources, including:
Directly from you, when you create an account, place an order, contact us, or otherwise provide information through the Services.
Automatically through the use of cookies and similar technologies when you browse or interact with our website.
From service providers who assist us in operating the store and delivering our Services.
From partners or third parties that support analytics, marketing, or advertising activities.
How We Use Your Personal Information
Depending on your interaction with us, we may use your personal information for the following purposes:
To provide, operate, and improve our Services, including processing payments, fulfilling orders, managing your account, arranging shipping, handling returns, and offering a more personalized shopping experience.
To communicate with you, including responding to inquiries, providing customer support, and sending important updates related to your account or orders.
For marketing and promotional purposes, such as sending you offers, updates, and advertisements related to our products or services. You can opt out of these communications at any time.
To maintain the security of our Services and prevent fraud, unauthorized access, or other harmful activities.
To comply with legal obligations, respond to lawful requests, and enforce our policies and terms.
How We Share Personal Information
In certain situations, we may share your personal information with third parties for legitimate business purposes, including:
With Shopify and trusted service providers that support website hosting, payment processing, shipping, analytics, and customer support.
With business and marketing partners to provide advertising and promotional services, including personalized ads based on your activity.
When you instruct or consent to the sharing of your information, for example through integrations or third-party services.
With affiliated entities within our business structure, if applicable.
In connection with legal obligations, enforcement of our policies, or in the event of a business transaction such as a merger or acquisition.
Relationship with Shopify
Our Services are hosted by Shopify, which processes certain personal information in order to operate and improve the platform. Information you provide may be shared with Shopify and its partners, including in jurisdictions outside your country.
To learn more about how Shopify handles personal information, you can review their policy here:
Shopify Privacy Policy
Third-Party Websites and Links
Our website may include links to third-party websites or platforms that are not operated by us. We are not responsible for the privacy practices, content, or security of these external sites. We recommend reviewing their policies before providing any personal information.
Children’s Data
Our Services are not intended for individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware that such data has been collected, we will take appropriate steps to delete it.
Security and Retention of Information
We implement appropriate security measures to protect your personal information. However, no method of transmission or storage is completely secure.
We retain your personal information only for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.
Your Rights and Choices
Depending on your location, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict its use.
You may also opt out of receiving marketing communications at any time by using the unsubscribe link in our emails.
If you wish to exercise your rights or have any questions, you can contact us at:
International Transfers
Your personal information may be transferred to and processed in countries outside your residence. Where required, we use appropriate safeguards such as standard contractual clauses to ensure adequate protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. Updates will be posted on this page with a revised “Last updated” date.
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CONTACT US
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at clients@purfloo.com For the purpose of applicable data protection laws, we are the data controller of your personal information.